by MacKenzie Lovings | Sep 22, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA’s current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey,...
by Rick Ducey | Mar 3, 2022 | BIA, BIA ADVantage, Blog, Broadcast, Verticals
TVB’s Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB’s proprietary Purchase Funnel Study and BIA Advisory Services forecasts....
by Rick Ducey | Mar 2, 2020 | BIA, Blog, Local Advertising Forecast
Advertisers love television. However, it’s experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet. Local TV groups still deliver...
by BIA Advisory Group | Oct 3, 2017 | Blog, Broadcast
Local TV stations are sometimes unintentionally perceived as one dimensional by media professionals, marketers and Wall Street. And yet despite the expansion of content and distribution channels over the past twenty-five years, these local stations have retained a...
by Rick Ducey | Jun 27, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers
At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to dissect our recently released...
