by BIA Advisory Group | Aug 25, 2022 | BIA, Blog
Since the decision by the Supreme Court for states to have control over the legalization of Online Sports Gambling in 2018 there has been an incredible influx of revenue for media outlets as states throughout the country have legalized online sports wagering. In a...
by MacKenzie Lovings | Apr 13, 2021 | BIA Podcast, Blog, Local Advertising Forecast
In episode 5 of Leading Local Insights, Financial Services Businesses and Local Media, BIA’s Managing Director Rick Ducey examines the ad spend and media selections of businesses in the legal services vertical. According to BIA’s estimates, the Financial...
by Suzanne Ackley | Jan 28, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad dollars in...
by Celine Matthiessen | Jan 10, 2020 | BIA, Blog, Local Advertising Forecast, Verticals
Local businesses in Education believe in traditional media; over three quarters of their ad spend goes to traditional media. TV has the largest share of the traditional spend (21 percent). BIA’s Education vertical is made up of local businesses including...
by Suzanne Ackley | Mar 27, 2019 | BIA, Blog, SAM, SMBs, Verticals
We’ve spent the last few weeks talking about businesses in the Entertainment and Financial Services verticals were most likely to increase their ad spend in 2019, according to results from SAM ™, BIA’s Survey of Advertising and Marketing. Home and Trade...
