by Leyla Chatti | Jun 1, 2023 | BIA, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
The pandemic shook the world and affected many business verticals, disrupted economies and reshaped industries. As governments imposed strict lockdowns, businesses faced a multitude of challenges, with issues like supply chain delays, rising interest rates, employment...
by Suzanne Ackley | Feb 13, 2023 | BIA, Blog, Local Advertising Forecast, Verticals
Inventory is finally getting back to normal, and dealerships finally have cars to sell. Does that mean automotive ad spending is bouncing back? Not so fast. Now that the supply problem is abating, demand is becoming a problem for very real reasons. Interest rates are...
by Mark Dugan | Nov 2, 2022 | BIA ADVantage, Blog, Broadcast, Radio
2022 has been a busy year. Reaching our 39th year in business, we’ve been focused on investing in our products and data, growing our team and expanding our insights and analytics services. Plus, we’ve been spending a lot of time with clients to track what’s important...
by Mark Dugan | Sep 30, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising
Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from the...
by Suzanne Ackley | Aug 12, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Verticals
The pandemic hit Legal Services’ local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services in 2022 will increase ad...
