by MacKenzie Lovings | Apr 21, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast
The pandemic slammed the brakes on the vast amount of travel around the country last year and into the beginning of this year. Now, as the vaccine rollout reaches millions of people every day, there’s a strong sense Americans will plan a trip (or two) this...
by MacKenzie Lovings | Mar 24, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
During the height of the pandemic last year, the Home Services vertical grew while other verticals like retail and restaurants contracted. Obviously sheltering in place gave people the time they needed to tackle improvements to the inside and outside of their home....
by Suzanne Ackley | Dec 10, 2020 | BIA, Blog, Broadcast, COVID Pandemic
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase 2.5...
by Suzanne Ackley | Oct 7, 2020 | BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA’s forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to 2021, Legal Services ad spend will grow 10.6%...
by Rick Ducey | Aug 27, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
BIA’s August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its 2020...
