by Suzanne Ackley | Nov 7, 2018 | BIA, Blog
Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study from Promo, found that most consumers view...
by Suzanne Ackley | Apr 26, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
BIA Advisory Services reported that video advertising in local will continue to outpace local advertising in growth for the next five years. Mobile local video is growing at 14.4% compound annual growth rate (CAGR) as increased consumer mobile usage is making location...
by Suzanne Ackley | Mar 14, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they posting...
by Suzanne Ackley | Aug 3, 2017 | BIA, Blog, SAM, SMBs
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key....
by Suzanne Ackley | Feb 8, 2017 | BIA, Blog, SAM, SMBs
The rise in mobile viewing of television and video is also impacting how small businesses advertise. Small businesses use video not on one but on multiple channels. Websites are the most popular place for videos. In fact, 1 in 4 small businesses say they have a video...
