by BIA Advisory Group | Apr 28, 2016 | BIA, Blog
Virtual reality is assumed to be a gaming technology and most people expect it to be proven first with game enthusiasts. But the real economic opportunity for VR lies in the enterprise and local engagement with customers, who will be able to step inside a...
by BIA Advisory Group | Mar 21, 2016 | Blog, Mobile-Social
One of the many questions asked about virtual reality (VR) is if it will it be then next big ad medium. Indeed, within the exploding VR topic a major headline is its broad applicability. It’s all about gaming and entertainment now, but it will grow into retail,...
