by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
by Celine Matthiessen | Mar 16, 2017 | BIA, Blog, SAM, SMBs
Channel overload, training and list management are among the top local marketing challenges for franchisees according to the results of our Local Commerce Monitor™ survey of small businesses. Franchisees are a key segment of our survey because they are advanced...
by Celine Matthiessen | Mar 8, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are moving beyond having a presence on social media, especially on Facebook. For three years in a row Facebook pages have surpassed websites as the most popular used ad channel for small businesses. SMBs are not just invested in a presence on...
by Suzanne Ackley | Mar 1, 2017 | Blog, Mobile-Social, SMBs
45.5% of small businesses use at least one type of mobile advertising, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Among the mobile advertising channels, text messaging was the most popular with small businesses and...
by Suzanne Ackley | Feb 22, 2017 | BIA, Blog, SAM, SMBs
Email marketing is a low cost and target rich way for small businesses to market and communicate with current and potential customers without breaking their small advertising budgets. According to our Local Commerce Monitor™ survey of small businesses,...
