by Rick Ducey | Oct 9, 2023 | Blog, Broadcast, CTV/OTT
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local Broadcasters,...
by Rick Ducey | Jan 23, 2023 | BIA, Blog, Broadcast, Sales Best Practices
Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will drive...
by Rick Ducey | Aug 25, 2020 | BIA, Blog, COVID Pandemic, CTV/OTT
The ATSC 3.0 roll-out continues even in the face of the Great Pandemic, albeit at modified pace. As multiple ATSC 3.0 stations launch in a market, attention inevitably turns to, “now what?” The TV of Tomorrow (TVOT) virtual conference features a...
by Rick Ducey | Jul 10, 2020 | BIA, Blog, COVID Pandemic, Verticals
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve...
by Rick Ducey | Jun 19, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
Media sellers are increasingly focusing their revenue growth initiatives for local businesses on a mix of digital marketing solutions. While traditional media spend will grow, more and faster growth is occurring in digital. To explore the dynamics of this growth and...
