by Rick Ducey | Jan 27, 2017 | BIA, Blog
At BIA/Kelsey’s NEXT conference last month in Boston, one of the more popular sessions featured Nish Parek from IBM Watson and Jodie Sassse from Equals 3 showing how artificial intelligence and cognitive computing can be applied to tough marketing problems....
by BIA Advisory Group | Oct 11, 2016 | BIA, Blog
Proposed Tax Code Changes Could Cost Family-Owned Businesses Dearly By Lauren Butler On August 2, the IRS issued proposed regulations regarding Section 2704 of the Internal Revenue Code. This could reduce or disallow the discounts on non-controlling interests in many...
by BIA Advisory Group | Aug 22, 2016 | Blog, SMBs
Small and large business are learning an important lession: Growing sales typically evolve out of deep audience engagement. Finding more audiences similar to the customers who already convert is easier than converting new disengaged audiences. The strategy, known as...
by Suzanne Ackley | Aug 3, 2016 | BIA, Blog, SAM, SMBs
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses...
by BIA Advisory Group | Jul 25, 2016 | BIA, Blog, SMBs
Now more than ever, there’s a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization combined with social marketing. SMBs that want to connect with customers online are utilizing search-optimized web presence...
