by BIA Advisory Group | Feb 11, 2016 | BIA, Blog, SMBs
As big data continues to collide with local marketing, small businesses are more empowered than ever to acquire and retain customers. It’s the job — and opportunity — of local media companies and startups to bring them that capability. But as we all...
by BIA Advisory Group | Jan 29, 2016 | BIA, Blog, SMBs
Retail beacons have gotten lots of attention and excitement over the past 24 months — most of it pre-mature. But it’s a technology that is starting to gain realistic adoption, and holds lots of promise for the perennial local challenge of offline...
by BIA Advisory Group | Jan 25, 2016 | BIA, Blog, SAM, SMBs
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly basis, some of the...
