by Suzanne Ackley | May 17, 2017 | BIA, Blog
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going...
by BIA Advisory Group | Jan 24, 2017 | Blog, Local Advertising Forecast, Mobile-Social
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we’ve answered in a white paper that publishes today. Among the $72 billion projected for U.S. mobile ads in 2021*,...
by Suzanne Ackley | Dec 19, 2016 | BIA, Blog, SAM, SMBs
Franchisees use an average of 20 different advertising channels to reach customers, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). “It’s more important than ever to be where the customer is, whether in print,...
by BIA Advisory Group | Nov 23, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a sneak peek, below is its...
by BIA Advisory Group | Jul 27, 2016 | Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 140 years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. An on-demand culture has boosted call volume, while AI won’t be the threat...
