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At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

by Suzanne Ackley | Dec 16, 2016 | BIA, Blog, Conferences, SMBs

The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the...
At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

At BIA/Kelsey NEXT: Content is Not King, It’s the Emperor

by Suzanne Ackley | Dec 8, 2016 | BIA, Blog, Conferences, SMBs

“Content is not King, it’s the Emperor” said Constant Contact’s Heather Jackson during a case study panel at BIA/Kelsey’s NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with...
At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

At BIA/Kelsey NEXT: Don’t Manage Employees… Coach

by Suzanne Ackley | Dec 6, 2016 | Blog, Conferences

Millennials prefer to be coached, not managed… according to Kimberli Lewis of Global Business Therapy. We often focus on the challenges women face in the workforce as opposed to how women can use their strengths to be more effective and get recognized. A...

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