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At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

by Suzanne Ackley | Dec 16, 2016 | BIA, Blog, Conferences, SMBs

The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the...
At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

At BIA/Kelsey NEXT: Don’t Manage Employees… Coach

by Suzanne Ackley | Dec 6, 2016 | Blog, Conferences

Millennials prefer to be coached, not managed… according to Kimberli Lewis of Global Business Therapy. We often focus on the challenges women face in the workforce as opposed to how women can use their strengths to be more effective and get recognized. A...
Women In Local Media – Nancy Shenker & SheBoom

Women In Local Media – Nancy Shenker & SheBoom

by Celine Matthiessen | May 18, 2016 | BIA, Blog, Conferences

Yesterday at BIA/Kelsey’s Engage pre-conference Women Leading In Local  session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their...

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