by BIA Advisory Group | Aug 3, 2016 | Blog, Conferences, Mobile-Social
There’s lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in…connecting atoms to bits. Nowhere is this embodied more than xAd’s...
by BIA Advisory Group | Mar 29, 2016 | Blog, Mobile-Social
Search has always been one of the strongest indicators of offline user intent. And offline is where it’s at, as we’ve been saying for years. E-commerce is about $300B in the U.S.. But offline spend — mostly local — is more like $7 Trillion....
