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Happy Small Biz Week- New Businesses Use Both Paid and Free Channels

Happy Small Biz Week- New Businesses Use Both Paid and Free Channels

by Suzanne Ackley | May 1, 2017 | BIA, Blog, SAM, SMBs

National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for Small Business Week, is hosting a webinar on Wednesday, May 3, on the five...
YP to Integrate Groupon Deals into Search Results

YP to Integrate Groupon Deals into Search Results

by BIA Advisory Group | Jun 3, 2016 | BIA, Blog, Mobile-Social

YP continues its push to integrate content from popular consumer application, this week announcing a deal to include many of Groupon’s active deals in search results on YP.com and the YPmobile app. Chicago-based Groupon has about 450,000 active deals. YP has...
YP’s Pitch to Brands: People Come to Us Looking for Transactions

YP’s Pitch to Brands: People Come to Us Looking for Transactions

by BIA Advisory Group | Apr 4, 2016 | BIA, Blog, Conferences

YP, despite the Yellow Pages heritage still evident in its name, now regards itself as being in the same competitive set as large audience generators like Facebook and Google. David Lebow, YP’s chief revenue office made this point during a fireside chat at...

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