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The Click Through Rate is BS, Part II (Video)

by | Mar 29, 2016 | BIA, Blog, Conferences

Location targeted mobile marketing is growing in adoption and excitement among brands. But… most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands.

Following our coverage of the session last week, the full video is now available and embedded below. We discuss the best and worst practices in location based mobile marketing for brands. Stay tuned for lots more video from the show.