Business Verticals
Grow Local Core Advertising RevenueBIA’s US Local Advertising Forecast delivers comprehensive advertising spend details for 96 business vertical categories. The forecast is invaluable information and analysis for growing local core ad revenue.
When you evaluate your local advertising opportunities, how do you answer these types of questions?
- What business verticals are spending on my media in my market?
- What are competitive media getting in terms of ad spend by vertical?
- What are the top growth vertical categories in my market and how much are they spending this year compared to last year?
- What verticals are spending in CTV/OTT?
- What share of Political advertising will go to broadcast TV, Radio and digital in my market?
Value of BIA’s Vertical Forecasts
The BIA U.S. Local Advertising Forecast provides revenue projections for 96 different business categories in each local television and radio market, along with a nationwide total.
These detailed forecasts are valuable for crucial business analyses, such as:
- Identifying fastest growing verticals by ad spend for nationwide or by local market, and media channel.
- Defining addressable market by categories gaining/losing share in a particular media.
- Analyzing local market changes in vertical ad spend in 16 media over the last 5 years and looking ahead 5 years.
- Recognizing where traditional media like TV OTA or Radio OTA ad dollars are declining.
- Realizing new growth opportunities in digital and CTV/OTT by business verticals
Healthcare Marketing Bundle: Marketers Survey, Ad Report, Consumer Reports
Find out what media healthcare marketers are buying, how they buy, and the types of services they contract with the Healthcare Marketing Bundle.
This bundle offers insights, survey results, industry forecasts and a video briefing that provide an in-depth look into this niche group of marketers to discover how to best prepare local media solutions that earn their business.
BIA Vertical Socials
Vertical Categories in BIA’s Forecast
BIA’s US Local Advertising Forecast covers 12 top business categories like automotive, education, retail, and health care and 96 vertical breakdowns like tire dealers, law firms, hardware stores, dentists, and many more.
Both the current year along with historical and forward-looking forecasts are available for every vertical’s ad spend across 16 media.
The 12 major vertical categories in BIA’s forecast:
- Automotive (including Tier 1, 2 and 3)
- Education
- Financial/Insurance
- Government/Political/Religion
- Health Care (including Pharmaceutical, Hospitals, Doctors)
- Leisure/Recreation (Including Travel, Entertainment and Beer, Wine & Liquor)
- Media
- Real Estate
- Restaurants/Food Services
- Retail
- Technology (including ISPs, Telecom, Computer‐Related Services)
- General Services
Accessing BIA’s Vertical Forecasts
BIA offers flexible options to access a vertical forecast.
BIA ADVantage
One or more vertical categories for 2020-2027 across 16 media
Vertical Ad Revenue Forecasts
1 vertical across 16 media, for one local market or nationwide view
Custom Data
Contact us to discuss a custom data pull
