BIA Presentation: Reinventing Local TV for Relevance and Revenue Growth

At Local TV Strategies during the NAB Show in NYC, Rick Ducey, BIA’s Managing Director, issued a call to action: it’s time for local TV to evolve.

His presentation, “Reinventing Local TV for Relevance and Revenue Growth,” outlines the path forward. By embracing technological advancements, harnessing data-driven insights, and understanding and embracing emerging advertiser trends, we can ensure a vibrant future for local TV.

Let’s Discuss

Got any thoughts on the industry’s direction? Share them with us – we’re eager to hear your perspective.

What’s in the Presentation?

The media landscape has shifted dramatically. Rick Ducey’s presentation offers a roadmap for the TV industry to adapt its legacy businesses for future success.

Here’s a summary of the presentation content:

• What’s Different Now?
• Issues Facing Local Television
• Reframing Local TV’s Revenue Mix and Outlook
• Local Video: 2025 Core Revenue & Share
• Local Television Advertising Revenue
• Verticals Powering Local TV in 2025
• Retransmission Fees to Stations/Networks
• ATSC 3.0 and NextGen TV Targeting Consumer and Business
• Datacasting Ecosystem: Players in the Space
• AI in Local TV: Positives and Negatives
• 2025 and Forecast Playbook