Management Team
BIA AnalystsExperience, foresight and the trusted sources for local media industry intelligence
To deliver the highest level of support and most insightful services possible, we’ve assembled a team of highly-respected industry professionals who offer deep expertise in the market segments we cover. Our forward-thinking analysts provide context for research, financial and market information, resulting in unmatched strategic value for local media players.
Tom Buono
Founder and CEO
Rick Ducey
Managing Director
Mark Giannini
COO and SVP
MacKenzie Lovings
VP, Marketing
Woody Allen
CFO
Geoff Price
VP, Financial Consulting
Nicole Ovadia
VP Forecasting & Analysis
Tom Buono
Founder and CEO
Tom Buono has overseen the growth of BIA Financial Network into a diversified network of firms focused on delivering a valuable portfolio of services to the media industry.
Tom has been involved in the creation and management of BIA Capital Strategies, LLC, a communications industry investment bank; BIA Digital Partners LP, a mezzanine investment fund; and, BIA Advisory Services, a data analytics, consulting and valuation services firm focused on the local media and advertising sector. Tom is viewed as one of the leading authorities on communications industry business values, investments and strategies.
Over the course of his career, Buono has been involved in the valuation of billions of dollars worth of communications properties, has spoken on panels for virtually all the major communications industry trade associations and has testified as a valuation expert in many communications disputes and before Congress. He has also been a principal in a venture capital firm, the president of a paging and SMR business, and the partial owner of a number of radio stations. He is often quoted in trade publications, business magazines and national newspapers.
Buono graduated summa cum laude with a B.S. degree in applied mathematics from Clarkson College of Technology. Upon graduation, he enrolled in General Electric’s Financial Management Program and graduated in the top 10 percent of this prestigious national program. He received his M.B.A. from the Amos Tuck School of Business at Dartmouth College in 1981. Buono is also NASD certified as a broker-dealer representative.
Fun Fact
Outside work hours, Rick’s passions are scuba diving, white water kayaking and his totally magnificent granddaughter.
Richard V. Ducey, Ph.D.
Managing Director
Rick Ducey helps clients develop and implement strategies to accelerate business growth and solve leadership problems creatively.
Expertise: Digital & Traditional Media, Marketing & Advertising, Technology Platforms
Rick leads BIA’s strategy consulting practice and serves as an advisor to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals.
Rick helps clients with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients
Rick co-cofounded SpectraRep in 2000, a technology company that specializes in emergency alert and warning solutions. Prior to joining BIA, Rick headed the National Association of Broadcaster’s Research and Information Group overseeing all research and information technology initiatives.
In addition to his work at BIA, Rick serves on the ATSC Business Advisory Council. He is a member of the Journal of Media Economics the editorial board. He has taught graduate and undergraduate courses in strategy, entrepreneurship, and research and analysis at Michigan State University, University of Maryland, George Mason University, and The George Washington University.
Rick earned his Ph.D. from Michigan State University, his M.S. from Syracuse University and his B.A. from the University of Massachusetts at Amherst.
Mark Giannini
Chief Operating Officer & Senior Vice President
Mark Giannini, BIA Advisory Services’ senior vice president and chief operating officer, is responsible for growth strategy and operations. He is an established expert in corporate management, senior sales management and strategic planning.
Mark is heavily involved in identifying and leading new business opportunities. He takes pride in ensuring the establishment and maintenance of highly productive relationships and partnerships for the benefit of all customers.
Prior to joining BIA, Mark was vice president of sales and operations for Progressive Communications Technologies, a privately held telecommunications engineering and consulting firm. He was a principal with Amerinet and led its expansion from a regional communications reseller to a facilities-based international carrier. He also served as regional vice president for Emery Air Freight where he was recognized as a top producing sales executive for the U.S.
Mark holds a Bachelor of Arts in political science and economics from Providence College and a master’s degree in international management from the Thunderbird School of Global Management.
Mark is married and has two children. He and his wife reside in Northern Virginia. Mark is an avid baseball fan and a Red Sox fanatic. He once had the opportunity to play baseball at a major league fantasy camp and even managed to come away unscathed.
MacKenzie Lovings
VP, Marketing
MacKenzie Lovings is the vice president of marketing, responsible for the strategic development and tactical implementation of the company’s corporate positioning, product marketing and public relations. She leads a marketing and communications team that manages the company’s Website, marketing programs, company communications, advertising strategies and social media. Lovings also manages the marketing of BIA/Kelsey’s conferences, tradeshows, and sales lead generation. She is responsible for the full creative development, design, and production of all sales collateral and marketing brochures.
Lovings has over 20 years of marketing and management experience, including strategic planning, business development, and market analysis. In marketing management positions at public and privately held companies, she handled marketing communications, partner marketing and press relations in the content management and software development industries. She was part of a management team that successfully built and sold two companies.
Lovings has a Bachelor of Science in Technical Communications and a minor in Computer Science from the Florida Tech.
Woody Allen
CFO
Woody Allen is the Chief Financial Officer of BIA Financial Network (BIAfn). In addition to overseeing the financial activities of the company, Allen is a business strategist, coach and mentor to companies in the US and Europe. He brings to his role of CFO more than 35 years experience as a C-level executive, including roles as President, Executive Vice President, Chief Financial Officer and Chairman of the Board for publicly traded companies.
Allen has served on the Boards of Directors of numerous companies in businesses ranging from radio broadcasting to semiconductor equipment manufacturing. His current roles include Chairman of the Audit Committee for Precision Tune Auto Care, a global franchisor of auto care centers; chief strategist and Board member for CEO-CF, a Europe-based company specializing in facilitating collaboration among entrepreneurial CEOs; and President of Allen Management Services, a company which offers financial, leadership and executive training to mid and high level executives of small to medium-sized businesses.
Allen was recently named to the Board of publicly traded GBS Enterprises, and will serve as Chairman of the Governance Committee. After earning his degree in Finance and Accounting, Woody has studied business, linguistics, biology and somatics with a variety of renowned teachers. He is a certified Master Somatic Coach with Strozzi Institute, a California-based educational organization, and has been published in an anthology entitled, “Being Human at Work.” He is also a colleague with Synthesis-LLC, a New York-based training and development organization that mobilizes leadership teams to create increased productivity, satisfaction and value.
Fun Fact
Geoff is an avid sports enthusiast, participating as both a football coach for his son’s team and as a highly competitive fantasy team player during both the NFL season and March Madness.
Geoff Price
VP, Financial Consulting
Geoff Price covers valuations and financial consulting
Expertise: Media Industries, Asset Appraisals, Fair Market Valuations
Vice President Geoff Price manages and operates BIA’s valuation consulting group. He has been with the company since 1988 and has appraised hundreds of media and telecommunications properties worth in aggregate in the tens of billions of dollars.
Price is responsible for the preparation of asset appraisals, valuation studies, strategic consulting assignments, and litigation support for clients in the communications and broadcast industries. He has also been responsible for assisting many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. In addition, Price is part of the business development team and is responsible for client relationships with many of the largest broadcast companies nationwide. His appraisal and valuation experience is diverse, including reports for firms in the cellular, paging, SMR, cable, print, tower and broadcast industries.
Price earned a B.S. in finance from Virginia Polytechnic Institute and State University in Blacksburg, Virginia, and received his M.B.A. from George Mason University in Fairfax, Virginia.
Fun Fact
Nicole lives in Brooklyn where she enjoys running, wine and New York Times crossword puzzles (not simultaneously).
Nicole Ovadia
Vice President Forecasting & Analysis
Nicole Ovadia covers forecasting, media and advertising
Expertise: Broadcasting, Ad Forecasting, Economics
Nicole Ovadia serves as BIA Advisory’s Vice President Forecasting & Analysis. In that capacity, she focuses on overseeing the forecasting process across all local media segments. Additionally, Nicole helps with strategic and financial consulting projects by providing insights and analysis on broadcasting and digital trends. She also covers the impact of economics and consumer trends on advertising.
Born and raised on Long Island, New York, Nicole has always loved media. According to her parents, she said “Big Bird” before she said “Mom” or “Dad”. They’re still miffed. Nicole began her career as the Editor of Inside Radio before a five-year stint in finance working for BNP Paribas where she focused on Operations. Missing media, she then spent 14 years at Emmis Communications at the corporate level in the Strategy Group focusing on sales and acquisitions as well as at the local level in New York where she served as Vice President Customer Success. From there, Nicole worked with the New York State Broadcasters Association advocating for New York City radio.
Nicole received her undergraduate degree in Marketing and Communications from the Wharton School at the University of Pennsylvania. She also has an MBA from MIT’s Sloan School of Management.
How to Engage BIA
We would welcome the opportunity to speak with you about your business objectives and projects
Please email us at sales@bia.com or contact us here.
We will contact you within 48 business hours to set up a discussion.