News Room
Press ReleasesBIA Advisory Services Forecasts U.S. Local Ad Spend in 2025 to Reach $171 Billion; Sees Increases in 2024 Local Political Ad Revenues by $560 Million
With 52% Of Overall Spend, Digital Local Ads in 2025 Will Surpass Traditional Advertising for The First Time CHANTILLY, Va. (Aug 7, 2024) – BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates...
BIA 2nd Edition of Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations, Illustrating Diversity of the Population, Formats and Ownerships
BIA 2nd Edition of Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations, Illustrating Diversity of the Population, Formats and Ownerships CHANTILLY, Va. (April 22, 2024) – BIA Advisory Services has published the second edition of its Hispanic...
BIA Updates U.S. Local Advertising Estimate for 2024 to $172 Billion; Indicating 9.3 Percent Growth from Prior Year
Significant growth in TV OTA, TV Digital, and CTV/OTT fueled by political and other local vertical advertising. CHANTILLY, Va. (March 13, 2024) – In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across...
New Survey from BIA and SalesFuel Reveals $12 Billion Projected in 2024 for Local Healthcare Advertising
Healthcare survey shows spending trends of healthcare marketers and that generative artificial intelligence services are heavily entering the marketing landscape. [Westerville, OHIO/Chantilly, VIRGINIA, December 7, 2023] – A comprehensive healthcare survey by BIA...
Strengthened by Political Season, BIA Projects $175.6 Billion in 2024 Local Advertising Marketplace Spending
Impact of Global Economy Expected to Keep Most Business Categories Down; Without political the increase for the U.S. Local Ad Forecast in 2024 is only 2.2% CHANTILLY, Va. (Oct 23, 2023) – In its newly released 2024 U.S. Local Advertising Forecast, BIA...
BIA Estimates Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending
BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals CHANTILLY, Va. (September 21, 2023) – BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in...
BIA Advisory Services Lowers 2023 U.S. Local Advertising Estimate to $161.7 Billion
The adjustment in local advertising revenue is mainly due to a decrease in digital advertising plus a slow economic start to the year. Chantilly, VA (June 28, 2023) – BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate to $161.7...
BIA Advisory Services Launches MAPro Breeze, Offering Streamlined Access to TV and Radio Data for Analysis and Decision-Making
MAPro Breeze is a web application built on the foundation of MEDIA Access Pro™. Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on TV and...
BIA Publishes Inaugural Hispanic Radio Station Directory
Nearly 2,000 U.S. Commercial and Non-Commercial AM And FM Radio Stations Are Programmed with Spanish Formatting. CHANTILLY, Va. (June 14, 2023) – BIA Advisory Services has published its inaugural Hispanic Radio Stations Directory, the first comprehensive guide to...
Local Radio Topped $13.6 Billion in 2022, Growing Just Over Seven Percent Year over Year, according to BIA Advisory Services Estimates
BIA’s Top 10 Radio Stations by OTA Revenue Adjusts Slightly Chantilly, VA (May 4, 2023) – In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air and digital revenue for 2022 topped...
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