The summit will gather brands, agencies, media and adtech/martech platforms that are targeting local audiences, to examine the drivers of an estimated $61B in brand-to-local marketing spending. CHANTILLY, Va. (Feb. 10, 2016) – BIA/Kelsey today announced keynoters for...

BIA/Kelsey will highlight report findings at BIA/Kelsey BRANDS, a one-day summit on March 22 in New York examining the latest trends and best practices in brand-to-local marketing. CHANTILLY, Va. (Feb. 3, 2016) – A new report from BIA/Kelsey titled “Advertising and...

Brands and agencies are invited to nominate their local marketing successes; finalists will be showcased and category winners announced at BIA/Kelsey BRANDS, March 22, in New York. CHANTILLY, Va. (Jan. 20, 2016) BIA/Kelsey today announced a call for entries for the...

Analyst predictions consider the impact on local media and advertising by millennials, mobile payments, Facebook, Google, data-driven ad sales, Yellow Pages consolidation, ad attribution, programmatic advertising, on-demand economy and online video. CHANTILLY, Va....

Dec. 3rd webinar will present key report findings and BIA/Kelsey data regarding SMB digital spending as well as engagement and satisfaction with agencies. CHANTILLY, Va. (Dec. 1, 2015) – In a forthcoming report and companion webinar, BIA/Kelsey considers the role...

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals ‘power brew’ of mobile, social and video propelling online/digital to a 29.1% share of total local ad revenues next year. CHANTILLY, Va. (Nov. 2, 2015) – In its newly released U.S. Local Advertising Forecast...

Program features 40-plus local leaders, upstarts, investors and futurists, including top execs from Facebook, Google, Microsoft, NAB, IAB, The Weather Company, ESPN, Sinclair, Nexstar and more. CHANTILLY, Va. (Oct. 21, 2015) – In its forthcoming U.S. Local Media...

‘Mobile Local Discovery: The Next Era of Search’ looks at the fragmented state of search and what Google and other companies must do to thrive in a multi-screen world. CHANTILLY, Va. (Sept. 24, 2015) – As user engagement migrates to mobile devices, the fate of...

New research shows social media is the dominant marketing channel for small business for second consecutive year; Findings to be presented at BIA/Kelsey SMB, Sept. 29-30 in Denver CHANTILLY, Va. (Sept. 16, 2015) – For the second consecutive year, social media is the...

PITTSBURGH, PA (September 9, 2015) – Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software, today announced a new alliance with BIA/Kelsey, a leading research, consulting and advisory service company...