Program features top execs from 30-plus small-business-focused solution providers, including Constant Contact, GoDaddy, HomeAdvisor, Vistaprint and Microsoft CHANTILLY, Va. (Aug. 17, 2015) – Small and medium-sized businesses will spend $51.5 billion on local media and...

‘Defining the Local Stake in Programmatic Advertising’ is the first in a series of BIA/Kelsey reports examining how programmatic eliminates inefficiencies of local media and enables marketers to buy locally targeted impressions at scale CHANTILLY, Va. (Aug. 12, 2015)...

BIA/Kelsey’s Future Stars program celebrates innovation in SMB digital solutions; qualified startups will be showcased at BIA/Kelsey SMB, Sept. 29-30, in Denver CHANTILLY, Va. (July 16, 2015) – BIA/Kelsey today announced a call for startups for the 2105 class of...

Kelly Benish named VP of Business Development; Gretchen Vogel joins as Senior Director of Strategic Sales CHANTILLY, Va. (June 8, 2015) – BIA/Kelsey, the authoritative local media research and advisory firm, today announced the hiring of two accomplished business...

CHANTILLY, Va. (June 4, 2015) – BIA/Kelsey announces media, marketing and advertising veteran Maribeth Papuga has joined the firm as Executive-in-Residence (EIR), to advise the company and participate in its practice areas including industry coverage, research,...

BIA/Kelsey will present its outlook for the local on-demand economy at BIA/Kelsey NOW, June 12, in San Francisco, which features keynotes by MyTime and Porch CHANTILLY, Va. (June 2, 2015) – BIA/Kelsey estimates companies providing on-demand household and...

Retail SMBs Nurturing Customer Relationships with Range of Digital Tools New report, “Retail SMBs – Advertising & Marketing Trends,” highlights use of digital customer lists, CRM, loyalty programs, social media and mobile platforms for customer engagement and...

Speakers include influential on-demand economy experts, business leaders MasterCard and PricewaterhouseCoopers, and service providers Heal, HotelTonight, Urgent.ly, Homejoy, HomeAdvisor and Josephine.com CHANTILLY, Va. (May 13, 2015) – From ride sharing and...

New vertical industry advertising report profiles local media spending trends and consumer media usage habits in the automotive category CHANTILLY, Va. (May 11, 2015) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,”...

BIA/Kelsey forecast indicates mobile is on track to become fourth largest local media by 2019 CHANTILLY, Va. (April 22, 2015) – In the spring update to its U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S....