Analyst predictions consider the impact on local media and advertising by millennials, mobile payments, Facebook, Google, data-driven ad sales, Yellow Pages consolidation, ad attribution, programmatic advertising, on-demand economy and online video. CHANTILLY, Va....

Dec. 3rd webinar will present key report findings and BIA/Kelsey data regarding SMB digital spending as well as engagement and satisfaction with agencies. CHANTILLY, Va. (Dec. 1, 2015) – In a forthcoming report and companion webinar, BIA/Kelsey considers the role...

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals ‘power brew’ of mobile, social and video propelling online/digital to a 29.1% share of total local ad revenues next year. CHANTILLY, Va. (Nov. 2, 2015) – In its newly released U.S. Local Advertising Forecast...

Program features 40-plus local leaders, upstarts, investors and futurists, including top execs from Facebook, Google, Microsoft, NAB, IAB, The Weather Company, ESPN, Sinclair, Nexstar and more. CHANTILLY, Va. (Oct. 21, 2015) – In its forthcoming U.S. Local Media...

‘Mobile Local Discovery: The Next Era of Search’ looks at the fragmented state of search and what Google and other companies must do to thrive in a multi-screen world. CHANTILLY, Va. (Sept. 24, 2015) – As user engagement migrates to mobile devices, the fate of...

New research shows social media is the dominant marketing channel for small business for second consecutive year; Findings to be presented at BIA/Kelsey SMB, Sept. 29-30 in Denver CHANTILLY, Va. (Sept. 16, 2015) – For the second consecutive year, social media is the...

PITTSBURGH, PA (September 9, 2015) – Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software, today announced a new alliance with BIA/Kelsey, a leading research, consulting and advisory service company...

Program features top execs from 30-plus small-business-focused solution providers, including Constant Contact, GoDaddy, HomeAdvisor, Vistaprint and Microsoft CHANTILLY, Va. (Aug. 17, 2015) – Small and medium-sized businesses will spend $51.5 billion on local media and...

‘Defining the Local Stake in Programmatic Advertising’ is the first in a series of BIA/Kelsey reports examining how programmatic eliminates inefficiencies of local media and enables marketers to buy locally targeted impressions at scale CHANTILLY, Va. (Aug. 12, 2015)...

BIA/Kelsey’s Future Stars program celebrates innovation in SMB digital solutions; qualified startups will be showcased at BIA/Kelsey SMB, Sept. 29-30, in Denver CHANTILLY, Va. (July 16, 2015) – BIA/Kelsey today announced a call for startups for the 2105 class of...