News Room
Press ReleasesHigher-Spending SMBs Estimate Nearly One-Third of Annual Sales Driven by Promotions and Discount Deals
Survey also finds 44.3% of ‘SMB Plus Spenders’ reward frequent customers with loyalty programs CHANTILLY, Va. (Nov. 11, 2014) – As the 2014 holiday shopping season gears up, consumers can expect to see an avalanche of promotions and discount offers, not only from...
Search Engine Marketing Top Priority for Majority of Higher-Spending SMBs
Google, Microsoft, Infogroup among the industry leaders set to examine the latest innovations and trends in search marketing at BIA/Kelsey’s upcoming LEADING IN LOCAL: Interactive Local Media conference, Dec. 3-5, in San Francisco CHANTILLY, Va. (Nov. 5, 2014) – A...
Industry Leaders AdMall® and BIA/Kelsey Form Media Research Alliance
BIA/Kelsey’s Media Ad View Plus® forecast will provide nationwide and local spending data for 94 business categories WESTERVILLE, Ohio (Oct. 27, 2014) – Sales Development Services, Inc. (SDS), parent company of AdMall, announced its newest partnership with BIA/Kelsey....
Higher-Spending SMB Marketers Really ‘Like’ Social Media
SMB 'Plus Spenders' plan to allocate significant time and 17.4% of marketing budgets to social media this year; Findings to be featured at LEADING IN LOCAL: Interactive Local Media, Dec. 3-5, San Francisco CHANTILLY, Va. (Oct. 23, 2014) – The data coming out of the...
U.S. Local Media Revenues to Reach $139.3 Billion in 2015
BIA/Kelsey’s newly released U.S. Local Media Forecast 2015 indicates online/digital will account for more than one-quarter of total local media revenues next year CHANTILLY, Va. (Sept. 22, 2014) – In its new U.S. Local Media Forecast 2015, BIA/Kelsey forecasts total...
Small Businesses Spend More on Social Media Than Any Other Media Category, According to BIA/Kelsey’s Local Commerce Monitor
Findings will be presented at the LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Sept. 15, 2014) – In the latest wave of BIA/Kelsey’s “Local Commerce Monitor” (LCM 18, July 2014), an ongoing study of the advertising...
SMB Spending on Local Media to Exceed $50 Billion in 2015
Forthcoming U.S. Local Media Forecast 2015 indicates SMBs are responsible for more than one-third of total local ad spending CHANTILLY, Va. (Sept. 3, 2014) – In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media...
MEDIA ALERT: BIA/Kelsey Aug. 20 Webinar to Preview Latest Small-Business Advertising Research
Attendees will learn what’s inside today’s SMB digital marketing toolkit and get an advance look at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Aug. 14, 2014) – BIA/Kelsey will preview its latest...
BIA/Kelsey’s LEADING IN LOCAL Conference Series Heads to The Big Easy, Sept. 22-24, to Examine the ‘SMB Digital Marketing’ Opportunity
Initial speaker lineup features local media and SMB digital marketing leaders from Acxiom, Facebook, Groupon, NOLA Media Group, ReachLocal, Sprint, Yelp and YPG CHANTILLY, Va. (July 17, 2014) – BIA/Kelsey estimates more than 10 million small and medium-sized...
Report Examines Shift from Lead-Gen Advertising to Engagement-Oriented Spend by SMBs
New BIA/Kelsey Insight Paper explores the drivers and challenges surrounding content marketing’s resurgence among small to medium-sized businesses CHANTILLY, Va. (June 25, 2014) – The shift from performance to engagement marketing is not lost on small and medium-sized...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
