CHANTILLY, Va. (Dec. 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the promotion of Celine Matthiessen to Vice President, Insights and Analysis. Matthiessen oversees BIA/Kelsey’s Insights and Analysis division, which...

The report delves into technologies and strategies for engaging users while shopping, influencing their behavior, facilitating conversions and leveraging behavioral data CHANTILLY, Va. (Dec. 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry,...

Location targeted mobile advertising will account for more than half of overall U.S. mobile ad spending in 2017 CHANTILLY, Va. (Nov. 19, 2013) – In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/Kelsey projects total U.S. local media ad...

New state-of-the-industry report shows local radio stations with fourth largest share of local ad revenues, behind direct mail, newspapers and TV CHANTILLY, Va. (Nov. 12, 2013) – The local radio market is growing, albeit at a more moderate pace than it once did, by...

Local Commerce Monitor UK study reveals UK SMBs use more than 5 different types of media to engage with customers CHANTILLY, Va. (Oct. 28, 2013) – Social Media channels have registered big gains in usage among UK SMBs during the past 12 months, according to the second...

Nov. 6 webinar will preview findings from the new BIA/Kelsey Consumer Commerce Monitor™ survey, which examines how U.S. local consumers are evolving their use of traditional and online channels to find, engage and transact with local-serving businesses CHANTILLY, Va....

Featured speakers include senior executives from a diverse mix of media and technology companies CHANTILLY, Va. and TRAVERSE CITY, Mich. (Oct. 16, 2013) – Local Media Association and BIA/Kelsey are gathering top digital media and marketing leaders at The Digital...

Initial speaker lineup features local leaders from traditional and digital media, including AllThingsD, Demandforce, GoDaddy, Groupon, HubSpot, San Francisco Chronicle and Weather.com CHANTILLY, Va. (Oct. 14, 2013) – BIA/Kelsey is gathering top digital media and...

SMBs estimate customer acquisition promotions like coupons and daily deals will generate 17.7% of total business this year; Findings will be presented in a free webinar tomorrow and at next month’s LEADING IN LOCAL: SMB Digital Marketing conference CHANTILLY, Va....

Latest findings from BIA/Kelsey’s Local Commerce Monitor study indicate franchisors subsidize local online presence costs and regulate social media use CHANTILLY, Va. (Aug. 14, 2013) – Franchisors are actively involved in the local online presence of their franchise...