News Room
Press ReleasesOnline Properties and Political Ads Lift Local TV Station Over-The-Air Revenues by 13.2% in 2012
Transaction volumes almost double in 2012, while values struggle to keep pace CHANTILLY, Va. (April 25, 2013) – The 2012 election season provided a boost to local television station revenues, according to BIA/Kelsey, advisor to companies in the local media industry....
BIA/Kelsey Releases New Report on Transformation in Local Media Sales Organizations
Study of six companies shows traditional sales models strained by rapid change across the local media landscape CHANTILLY, Va. (April 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, has released a new report titled, "Sales Transformation:...
U.S. Social Ad Revenues to Reach $11B in 2017
Locally targeted U.S. social ad revenues to grow from $1.1B in 2012 to $3.6B in 2017 CHANTILLY, Va. (April 10, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11...
BIA/Kelsey Sees Trend of Local Television Stations Reaping Increased Revenues from Retransmission Fees
6.5% of Total Station Revenues in 2012 CHANTILLY, Va. (April 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry, reports that local television stations are seeing increased revenues from retransmission consent agreements, the negotiated fees...
U.S. Mobile Local Ad Revenues Expected to Reach $9.1 Billion in 2017
Mobile search will be the dominant ad format, growing to $5.7B in 2017 CHANTILLY, Va. (April 4, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. mobile local advertising revenues to grow from $1.2 billion in 2012 to $9.1 billion in...
Radio Stations See Online Growth Increasing at Faster Pace, as Industry Revenues Rose Slightly in 2012
Strong political season and general economic picture brought some markets noticeably higher income; value of radio in the media buy remains apparent CHANTILLY, Va. (March 27, 2013) – Radio industry over-the-air revenues inched slightly upwards in 2012, increasing to...
U.S. Local Media Ad Revenues to Grow from $132.5B in 2012 to $148.8B in 2017
National brands accounted for nearly one-third of total U.S. local media ad spending in 2012 CHANTILLY, Va. (March 18, 2013) – BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising revenues to climb from $132.5 billion in 2012...
BIA/Kelsey Report on Loyalty and Transaction Marketing Explores Investment, Revenue Streams, Competition and Merchant Adoption
Highlights will be presented at ‘Leading in Local: The National Impact,’ March 18-20, in Boston CHANTILLY, Va. (Feb. 27, 2013) – According to a new report by BIA/Kelsey, investors have poured more than $222 million into the loyalty and transaction marketing space...
Speaker Lineup for BIA/Kelsey’s ‘LEADING IN LOCAL’ Event Reflects Rapid Shifts in Local Media Across Mobile, Social, Search and Promotions
Keynoters include senior execs from CBS Radio, Dex One, Gannett Digital Marketing, Hill Holliday and HubSpot CHANTILLY, Va. (Feb. 13, 2013) – BIA/Kelsey today announced the speaker lineup for its upcoming LEADING IN LOCAL: The National Impact conference, which takes...
New BIA/Kelsey Report Emphasizes ‘Localization’ Opportunity for National Mobile Ad Campaigns
Highlights will be presented at 'Leading in Local: The National Impact,' March 18-20, in Boston CHANTILLY, Va. (Jan. 22, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new foundation report which explores the...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991