News Room
Press ReleasesMobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B
Chantilly, VA (October 13, 2021) – BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local...
Bolstered by a Political Year and the Economy, BIA Forecasts Local Broadcast TV Ad Revenues to Increase By 26.5 Percent in 2022
CEO Addresses Industry Trends and Changeups at TVB Forward CHANTILLY, Va. (September 30, 2021) – BIA Advisory Services estimates the local broadcast TV industry in 2022 will generate $21 billion in advertising revenue, with $19.3 billion in over-the-air (OTA) revenue...
BIA Revises its U.S. Local Ad Forecast – Expects Revenues from Traditional and Digital to Hit $142B
Forecast Represents Nationwide Ad Spending Targeting Local Audiences in 210 Markets Across 16 Media And 95 Business Verticals Chantilly, VA (July 22, 2021) – BIA Advisory Services has revised its 2021 forecasts for U.S. Local Advertising Revenues to $142.4 billion,...
Political Advertising in 2020 Kept Local TV Revenues Solid; Industry Reached $19.7B Despite Pandemic
Core Ads Will Grow in 2021 as Economy Begins to Rebound; Station Transaction Volume Falls to $3.6B CHANTILLY, Va. (June 10, 2021) – While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good...
Radio Revenues Fell to $9.7B in 2020, As Pandemic’s Toll on the Industry Affected Local Radio Stations
Online Advertising Distinguishes Itself and Will Continue to Rise; Station Sales Contrast Sharply from a Decade Ago Chantilly, VA (May 14, 2021) As anticipated, the radio industry took a very big hit in 2020 due to the pandemic and subsequent...
BIA Advisory Services and SalesFuel Launch Digital Series Focused on Examining Key Business Verticals
Series Is Examining What the Vertical Ad Spend Pie Looks Like In 2021 Chantilly, VA/Westerville, OH (Monday, March 15, 2021) - Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion (or 44.7...
BIA’s U.S. Local Advertising Forecast 2021 Reveals A Little Growth Across Media Even Without Political Advertising
OTT and Connected TV Expected to be Game Changers for the Broadcast Industry Starting in 2021 CHANTILLY, Va. (Dec 3, 2020) – In its newly released U.S. Local Advertising Forecast 2021, BIA Advisory Services estimates total local advertising revenue across all media in...
BIA Revises Down its U.S. Local Ad Revenue Estimate for 2020 to $140B Due to Continuing Coronavirus Impacts
Political and other key verticals offer some opportunity for revenue generation for fourth quarter. BIA will discuss preparing for fourth quarter and 2021 during an executive webinar Aug. 18. CHANTILLY, Va. (Aug 12, 2020) – Examining the continuing economic fallout...
BIA Revises Local Radio Advertising Estimates Down to $12.8 B in 2020 Due to Pandemic; Transition to Digital Accelerating
New forecasts available for all Radio Markets in BIA ADVantage, MEDIA Access Pro and Investing In Radio Market Report, 1st Edition 2020 CHANTILLY, Va. (June 25, 2020) – BIA Advisory Services has reduced its early second quarter 2020 forecast for U.S. local radio...
BIA Lowers 2020 Local Television Station Advertising Revenue Forecast to $18.5B
Political, OTT and Digital Advertising Will Slightly Balance the Negative Effect of the Pandemic on Local Advertising CHANTILLY, Va. (May 21, 2020) – BIA Advisory Services’ has lowered its early second quarter 2020 forecast for U.S. local TV advertising due to the...
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