News Room
Press ReleasesBIA/Kelsey Predicts Transition to ATSC 3.0 Will Drive Significant Incremental Revenue for Large and Medium Market Stations in Three Years
New BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, explaining the effect on advertising revenue, television viewership and digital competition. CHANTILLY, Va. (Feb. 14, 2017) –An in-depth review of the commercial...
BIA/Kelsey Estimates Spending on Local Video Advertising to Grow by $5 Billion by 2021; Programmatic Could Garner a Portion
New BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel of industry experts. CHANTILLY, Va. (Feb. 2, 2017) – BIA/Kelsey’s latest ad forecast reveals...
Location-Targeted Mobile Ad Spend to Reach over $32 Billion in 2021
Complimentary report reveals location-targeted ad spend will be 45 percent of overall mobile ad revenues by 2021. CHANTILLY, Va. (Jan. 24, 2017) – A new BIA/Kelsey Industry Watch report, “Getting to $72 Billion: BIA/Kelsey's Mobile Ad Revenue Forecast,” explores one...
BIA/Kelsey Analysts Identify Local Advertising and Marketing Trends to Watch in 2017
Predictions cover emerging technologies, trends and opportunities for print, broadcast, mobile, social and digital media companies. CHANTILLY, Va. (Jan. 11, 2017) –BIA/Kelsey has released four of its top trends to watch in local media in 2017. These predictions are...
New BIA/Kelsey Report Examines How Data is Improving Sales Management Functions
Report explores the new software category of sales enablement platforms and how it is optimizing the tasks of hiring, reporting and management CHANTILLY, Va. (December 6, 2016) – A new research report from BIA/Kelsey suggests there's a need for sales leadership to...
New BIA/Kelsey Report Explores SEO Location Data in Local Brand Engagement
Report explores the use of SEO tools in the changing landscape of online marketing, specifically how to plan and calibrate regional and local marketing investments in a multichannel environment. CHANTILLY, Va. (Dec. 5, 2016) – A new research report from BIA/Kelsey...
BIA/Kelsey Finds 77.6% of Small Businesses Use Social Media for Marketing
New research from the company's Local Commerce Monitor survey shows social media continues to grow as the dominant marketing channel for small business for third consecutive year; Findings to be presented at BIA/Kelsey NEXT, Dec 5-7th in Boston For the third...
BIA/Kelsey Estimates the Television Industry Total Revenue will Reach Nearly $31 billion in 2016
New report assesses the television industry by profiling 18 ownership groups and examines the impact of factors driving the industry over the next few years CHANTILLY, Va. (Nov. 7, 2016) - BIA/Kelsey, the leader in local advertising and marketing research, reveals in...
BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues to Reach $148.8B in 2017, Lifted by Strong Growth in Online/Digital
BIA/Kelsey’s new ad forecast reveals online/digital’s share of the local advertising market will, for the first time, exceed the share of print media by 2018 CHANTILLY, Va. (Oct. 26, 2016) – In its new U.S. Local Advertising Forecast 2017, BIA/Kelsey, the leader in...
BIA/Kelsey Releases Online Version of its Television, Radio and Newspaper Database, MEDIA Access Pro™
MEDIA Access Pro Online provides subscribers access to the broadcasting and newspaper industries leading database on tablets, laptops and Macs CHANTILLY, Va. (Oct. 17, 2016) - BIA/Kelsey, the leader in broadcasting and local advertising research and valuations,...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
