News Room
Press ReleasesBIA/Kelsey Estimates the Television Industry Total Revenue will Reach Nearly $31 billion in 2016
New report assesses the television industry by profiling 18 ownership groups and examines the impact of factors driving the industry over the next few years CHANTILLY, Va. (Nov. 7, 2016) - BIA/Kelsey, the leader in local advertising and marketing research, reveals in...
BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues to Reach $148.8B in 2017, Lifted by Strong Growth in Online/Digital
BIA/Kelsey’s new ad forecast reveals online/digital’s share of the local advertising market will, for the first time, exceed the share of print media by 2018 CHANTILLY, Va. (Oct. 26, 2016) – In its new U.S. Local Advertising Forecast 2017, BIA/Kelsey, the leader in...
BIA/Kelsey Releases Online Version of its Television, Radio and Newspaper Database, MEDIA Access Pro™
MEDIA Access Pro Online provides subscribers access to the broadcasting and newspaper industries leading database on tablets, laptops and Macs CHANTILLY, Va. (Oct. 17, 2016) - BIA/Kelsey, the leader in broadcasting and local advertising research and valuations,...
BIA/Kelsey Report Evaluates CBS Radio as It Approaches IPO
New, 60-plus-page report offers insights into the local advertising marketplace, the radio industry, CBS Radio properties and the markets in which CBS Radio competes. CHANTILLY, Va. (Sept. 20, 2016) – BIA/Kelsey, the leader in broadcasting research and valuation, has...
Digital Media Futurists from IBM Watson, Forbes, The Wharton School, chiefmartec.com to Keynote BIA/Kelsey NEXT, Dec. 5-7, Boston
The #BIAKNEXT conference will examine the future of local digital advertising and marketing, with a focus on how media, agencies and tech innovators are helping marketers advance their strategies. CHANTILLY, Va. (Aug. 17, 2016) – BIA/Kelsey today announced keynote...
BIA/Kelsey Report Examines How Local TV Stations Are Becoming Local Media Companies
New state-of-the-industry report delves into the impact of increased consumer and advertiser choices on local TV; includes local media revenue forecasts. CHANTILLY, Va. (Aug. 10, 2016) – BIA/Kelsey analyzes opportunities and hurdles for the local television industry...
Significant Programmatic Buying of Local TV Advertising Still Three Years Away
New BIA/Kelsey Insight Paper suggests the adoption of programmatic in the national TV market holds clues to what will drive programmatic ad buying at the local level. CHANTILLY, Va. (Aug. 1, 2016) – BIA/Kelsey today released its mid-year update in a series of Insight...
Click-to-Call Influences More Than $1 Trillion in U.S. Consumer Spending
New BIA/Kelsey Industry Watch report examines the growing importance of call commerce. CHANTILLY, Va. (July 27, 2016) – A new Industry Watch report from BIA/Kelsey examines one of the most under-recognized areas of the media and advertising worlds: call commerce....
New BIA/Kelsey Report Examines Opportunities for Selling SEO and Social Automation to SMBs
Companion webinar on Aug. 9 will look at how solution providers can expand their product mix to include SEO and social marketing services and deliver comprehensive marketing automation strategies for SMBs. CHANTILLY, Va. (July 18, 2016) – A new sponsored research...
Location-Targeted Mobile Ad Spend to Reach $29.5B in the U.S. in 2020
Native social advertising will represent more than one-quarter (28.1%) of U.S. local-targeted ad spend by 2020, pulling market share from search and display. CHANTILLY, Va. (June 16, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey...
Press Relations
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Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
