Series Is Examining What the Vertical Ad Spend Pie Looks Like In 2021
Chantilly, VA/Westerville, OH (Monday, March 15, 2021) – Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion (or 44.7 percent) will come from digital media. The continued growth and opportunities in digital will be the focus of a Local Digital Event Series co-produced monthly by BIA and SalesFuel.
“The steady growth of digital presents substantial opportunities for local broadcast companies to attract advertisers to grow their revenue,” said Tom Buono, CEO & Founder of BIA Advisory Services. “This year, we’re drilling down to help them with their budgeting, benchmarking, and sales planning, by focusing on how different business verticals are spending their advertising dollars on digital (and traditional) advertising.”
The series includes a webinar every fourth Tuesday of the month that will explore critical issues around vertical ad spending:
- What the vertical ad spend pie looks like in 2021,
- Continuing effect of COVID on ad spend decisions,
- Digital platforms that are growing the fastest,
- Best strategies for local sellers to win revenue.
“After a year of managing the effects of COVID, budgets are tight and broadcasters need to work with advertisers to determine what budgets may be available and how it can be maximized,” said C. Lee Smith, CEO and President of SalesFuel. “We are excited to be partnering with BIA to put our data together in a manner that presents a clear examination of real-time opportunities for local radio and television sellers.”
The series, which started in February covering Home Services, continues this month with a program entitled, “Road Trips,” on Tuesday, March 23 at 1 pm ET. This webinar will specially examine several important sub-verticals including Traveler Accommodations: Hotels-Motels; Museums and Historical Sites; and Other Amusement Venues and Gambling and Lotteries. More details and registration here.
Other upcoming programs on the schedule include:
- April 27: Over-the-Top (OTT) (Details and registration)
- May 25: Lawyers and Accountants (Details and registration)
If you have a topic you’d like to see covered or want to participate as a speaker, please submit your suggestion and contact information to researchinfo@bia.com.
About BIA Advisory Services
BIA Advisory Services is the leading authority for data-centered insights, analysis, strategic consulting, and valuation services for the local media industry. Since 1983, BIA has been a valuable resource for traditional and digital media companies, brands and agencies, the financial and legal community serving media and telecom, as well as the FCC and other government agencies. Today, we offer comprehensive local market advertising intelligence in our BIA ADVantageTM service to help clients discover the path to their best opportunities. Learn more about our offerings at https://www.bia.com.
Media Contacts:
MacKenzie Lovings
(703) 802-2991
mlovings@bia.com
Robert Udowitz
(703) 621-8060
rudowitz@bia.com
About SalesFuel®
Named as one of the Top 10 Sales Enablement Vendors for 2021 by Selling Power Magazine, SalesFuel® was founded by C. Lee Smith in Columbus, Ohio in 1989 with a simple objective: Sales are the revenue engine of your company; we provide the fuel. Through our unique portfolio of sales tools, training, and intelligence, SalesFuel® provides thousands of sales teams nationwide with the power to “Sell Smarter®.” This empowers sales teams from SMBs to global enterprises to provide further value to their accounts, stand out from their competition, and attract a higher level of talent and clientele. Smith is also named by Selling Power as one of just 6 Leading Sales Consultants for 2020 worldwide.
Every member of your company has an impact on sales – either directly or indirectly. We believe that business today must be data-driven, adaptive, caring, and consultative. It’s all about intelligence – the kind of vital information you can’t find on Google or LinkedIn. But it’s also about knowing how to leverage that intelligence into productivity – and our team of sales, marketing and management strategists are here to guide you every step of the way. In addition to consulting and training services, we also provide a portfolio of tools including AdMall, SalesFuel® API, SalesFuel CoachFeed, SalesFuel HIRE and Sales Manager Training. For more information, please visit https://salesfuel.com and http://www.linkedin.com/company/sales-fuel.
Media Contacts:
Audrey Strong, VP Communications astrong@salesfuel.com 614-318-3771
Darby Doll, Global Partnerships darbydoll@salesfuel.com +886 909 069 356
