CHANTILLY, VA – April 14, 2025 – BIA Advisory Services, a leader in media market intelligence, has appointed Senan Mele as Vice President of Forecasting and Data Analysis. In this role, Mele will lead the company’s forecasting initiatives and enhance its local advertising intelligence services.
Mele joins BIA from Horizon Media, where he oversaw the transformation of media spending optimization across television, search, social, and digital channels. In his previous work at m/Six, Mele managed multi-million-dollar campaigns across four continents, collaborating with major platforms such as Facebook, Twitter, Google, Snapchat, and Twitch. He holds an MBA from the Lubin School of Business at Pace University and a bachelor’s degree in finance and investments from the Zicklin School of Business at Baruch College.
“Senan’s expertise in cross-channel media trends will enhance our forecasting and analysis capabilities as the lines between traditional and digital media continue to blur,” said Rick Ducey, Managing Director of BIA, to whom Mele will report. “The media industry is experiencing significant changes, from the rise of streaming platforms to the decline of traditional advertising models. Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”
Mele’s appointment reinforces BIA’s commitment to providing precise, actionable intelligence to its clients. Mele will also focus on delivering sensitivity analyses across various economic scenarios to reflect concerns around tariffs and their effect on local advertising.
In his new position, Mele will focus on:
- Developing new sophisticated local media advertising forecast models
- Creating comprehensive quarterly and annual forecast reports
- Building new data visualization tools for clients
- Expanding BIA’s data and methodologies to enhance forecasting accuracy
“Media isn’t just changing—it’s being completely reshaped,” said Tom Buono, CEO and Founder of BIA. “Our clients face new revenue challenges daily as audiences fragment across platforms. Senan’s expertise in advanced modeling will enable us to identify emerging trends, giving our clients the competitive edge they need to stay ahead. This isn’t just about better forecasting—it’s about helping our clients anticipate changes in an increasingly complex market.”
For more information about BIA’s forecasting and analytics services, visit www.bia.com. www.bia.com.
About BIA Advisory Services
BIA Advisory Services is the leading authority in providing data-driven insights, analysis, strategic consulting, and valuation services for the local media industry. Since 1983, BIA has been a valuable resource for traditional and digital media companies, brands and agencies, as well as the financial and legal communities serving media and telecommunications. We also support the FCC and other government agencies. Today, we offer comprehensive local market advertising intelligence through our BIA ADVantage™ service, helping clients identify their best revenue opportunities. Learn more about our offerings at http://www.bia.com.
Media Contacts:
MacKenzie Lovings
(703) 802-2991
mlovings@bia.com
Robert Udowitz
(703) 621-8060
rudowitz@bia.com
