GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015
CHANTILLY, Va. (March 10, 2015) – In a forthcoming update to its Annual Local Media Forecast, BIA/Kelsey estimates national advertisers will spend $57.1 billion on local media this year (41 percent of total local media revenues), up from its previous estimate of $50.5 billion. It is within this context that BIA/Kelsey today announced the finalists for its 2015 GOLOCAL Awards, a competition that recognizes the most successful local marketing initiatives deployed by national brands, franchises and multi-location businesses.
Ten GOLOCAL finalists have been selected by a panel of expert judges from a field of 28 entries. Submissions were evaluated to determine how effectively each program fulfilled its stated objectives, showed ingenuity and distinctiveness and exemplified skillful marketing strategy.
“The quality of the entries for this year’s GOLOCAL competition was outstanding,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “Congratulations to our finalists who have shared some extraordinary examples of national-to-local marketing initiatives that are having an impact and generating revenue. BIA/Kelsey wishes to thank all who entered as well as our panel of expert judges for their time and expertise.”
2015 GOLOCAL Awards Finalists
Finalists have been identified within three entry categories: innovation, sales/revenue and strategic use of digital marketing.
Innovation:
- “Sears’ Online Social Review Innovation” – Yext
- “Local Video Ad Campaigns Deliver Results for Wendy’s” – Sightly
Sales/Revenue:
- “Bill Luke Dealership Increases RAM Truck Sales” – Haystak Digital Marketing
Strategic Use of Digital Marketing:
- “Lead Generation & Social Audience Engagement” – G/O Digital
- “PowerChord STIHL Southeast First Watch YouTube” – PowerChord on behalf of STIHL
- “ShopRite Store Opening Promotion via Bucks Happening” – Happenings Media
- “UMB Bank” – Placeable
- “Just Said Yes Campaign” – WeddingWire
- “Inspiring a Mobile Audience to Take Action” – xAd + Goodwill Industries & Ad Council
- “Nationwide Just Say YES – Digital Marketing for Maytag” – Nationwide Marketing Group, Netsertive and Maytag by Whirlpool
Finalists will participate in the GOLOCAL Awards session featuring the GOLOCAL judging panel at the upcoming BIA/Kelsey NATIONAL conference, which takes place March 25-27, in Dallas. Winners will be announced live at the conference.
The GOLOCAL judging panel includes: Teri Guill, President, Social Media Club Dallas; Asif Kahn, Founder & President, Location Based Marketing Association (LBMA); Nancy Lane, President, Local Media Association (LMA); Scott Vann, President, Dallas/Fort Worth Search Engine Marketing Association; Abhi Vyas, VP, Marketing, MetroMedia Technologies (representing AMA Dallas Chapter); Dave Walker, Co-Founder & CEO, bizHive.com; and Jed Williams, Director of BD, MainStreetHub.
About BIA/Kelsey NATIONAL
Brand marketing executives, digital agency professionals and local media and marketing leaders are gathering in Dallas, March 25-27, at BIA/Kelsey NATIONAL to explore how national brands, franchises and multi-location businesses are engaging local consumers and driving local revenues with digital strategies and innovative uses of technology. For more information about BIA/Kelsey NATIONAL, including the complete agenda, list of speakers and online registration, visit https://www.bia.com/NATIONAL.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.
For more information contact:
Eileen Pacheco
For BIA/Kelsey
(508) 888-7478
eileen@tango-group.com
