skip to Main Content

Comprehensive, Historical Broadcast and Digital Local Market Data

Looking for assistance with a market analysis, media research project, transaction or business planning?

BIA Advisory Services offers reliable, comprehensive and historical and forward-looking data on the top twelve media, including television, radio, social, mobile, online, direct mail and newspaper for all your research needs. We offer custom research services for media firms, financial services and Universities and Colleges. Our proprietary data is highly scrutinized and valued for its accuracy.

We perform custom research projects that satisfy highly specific business, college and university and financial service needs.

Our proprietary data covers historical, current and projected data on ownership, markets, ratings, demographics, revenues and much more.

Breadth and depth of BIA's data allows you to:
  • Explore media market demographics
  • Examine why market share is growing or slipping
  • Launch a new product or service
  • Evaluate data from different aspects
  • Assess how things have been changing over time
  • Track the financial health of markets
  • Review data trends at particular points in time
  • Collect critical data for college theses or media programs
See example reports

“We’ve been a user of Media Ad View data for several years and it’s invaluable for identifying new opportunities to generate advertising revenue. The level of detail around all the business categories allows us to drill down and identify ad prospects and their media channels of choice so we can train and position our sales teams effectively. I believe Media Ad View has helped me find revenue I might have otherwise missed.”

Ted Stasney

“I use Media Ad View in a number of different markets to understand and establish benchmarking goals. Too many times, media and sports properties narrowly focus on the market revenue affiliated with their particular sector rather than on the total available media dollars. Media Ad View explains the size of a local market and each category thoroughly, giving us a complete picture of the total ad dollars available in a local market. It’s invaluable.”

Jim Rushton

“Before BIA/Kelsey, we only had information on ad spending for television. Now, with the BIA/Kelsey’s Media Ad View, we get a perspective on the total ad spend for each of our markets.”

Billy McDowell
Broadcast/Newspaper Reports

Station Analysis

What were the call letters, market name, market rank, affiliation and ownership for a station at a particular point in time? How does one station compare to its competition in a market? In a format category? To the other stations owned by the same owner? Fields of information can include technical data, ratings, and estimated advertising revenues. What’s a stations historical data for coverage area population, DTV CP coverage pop, digital licensed coverage?

FCC Geographic Market Data

Home-to-market and station information used when filing a station purchase with the FCC. It clearly defines that the purchaser meets current FCC ownership guidelines within a market.

Competitive Overviews

Current station technical specs, 12+ ratings performance, estimated advertising revenues, ownership and transaction information available by Arbitron market or television markets.

Marketing and Sales Lead Mailing Lists

With more than six critical function titles, you can receive a targeted list in electronic, print or label format. You choose the function or title you are interested in obtaining, and a full contact list is generated.

Technical Information

Station technical data for operations meeting search criteria, such as power, antenna height, latitude and longitude, frequency (radio) or channel (TV), DTV specs, and hundreds more!

Format (Radio) or Affiliation (TV) Studies

See how formats or affiliations are performing in a market or industry-wide and where there may be potential opportunities.


Compare circulation and advertising revenue between papers, owners or markets.


Assess acquisition opportunities by viewing more than one media. Results by owner, county, Radio MSA or TV DMA.

Coverage Maps

View initial contour overlaps and coverage for consolidation inquiries.

Ownership Reports

Top Owners Ranked by BIA's Estimated Advertising Revenues

This report gives you the top estimated advertising (and circulation for newspaper) revenue-producing owners in radio, television or newspaper, as well as number of markets, number of stations/papers/systems, and total audience estimates.

Top Owners Ranked by Number of Units Owned and/or Operated (LMAs)

In this report, you will obtain the top owners in radio, television or newspaper by number of stations, papers, or systems owned and operated.

Top Owners Ranked by Audience or Percent of U.S. Covered

The companies that reach the largest listening, viewing, or reading audiences.

Comparable Sales Analyses

If you are looking to acquire or sell in the media industry, this comparable sales analysis reveals the price paid for comparable units in markets of similar size.

Radio Owner Ratings History Reports

View the Arbitron 12+ station performance trending by market or owner for the last five ratings periods.

Marketing and Sales Lead Mailing Lists

Need to market or sell to the executives at the ownership level? This targeted list can be created in electronic, print or label format for the primary corporate personnel positions.

Ownership Market Revenue Share Reports

Check the share of total estimated revenue of owners in specific markets.

Deal Transactions

Who owned what at a particular point in time?

Market Reports

Market Overviews

Track the financial and demographic health of markets.

Coverage Maps

Customize maps to the contours of stations, newspapers or systems in markets for visualizing where the opportunities lie.

Market Financial Report

Look at projected estimated revenues and growth rates by market or view the historic data going back five years. You can also use other technical factors that make up a market.

Market Demographic Report

Track the demographic growth of a market through population, households, retail sales, effective buying income, per capita income and ethnic population count breakdowns.

Recent Projects

Custom TV research project covering historic information from 2008-2014 for over 30 fields of information including Current Coverage Area Population, DTV CP Coverage Pop, Digital Licensed Coverage, Ownership, Revenue Rank-Market, Duopolies, Population breakdowns, Revenue OTA and Online.

“I have worked with BIA extensively for my research project on the FCC incentive auction. They maintain comprehensive and high-quality data on the U.S. broadcast industry, giving us a thorough view of the industry both cross-sectionally and over time to allow for high-quality research. They consistently provided professional support over a long duration of the research process, which tremendously helped us update our work and publish our results.”

Will Wang, Ph.D., Researcher at the Wharton School, University of Pennsylvania

Law Firm

Identified all stations owned by a particular group, including stations involved in pending sales. Data included call letters, AM/FM, Licensee Name, Market Name, Market Rank, City of License, Pending Deals, and Prospective Buyers.

Investment Research & Management Firm

Identified all Mexican radio stations with a city of license to Tijuana Mexico.

Newspaper Company

Identified all commercial and non-commercial stations in a particular market. Data included Calls, AM or FM, Station Mail State & Zip Code, Station Phone, & Fax, Station Website, 2009 Station Revenue, Licensed FM & AM Frequencies, Format, Parent Company, Owner, Year Started and General Sales Manager name.

Back To Top