Want to understand your station’s worth? We’re here to provide a stick value.

Estimate your Radio station’s value with BIA’s Stick Calculator. This valuable service provides station owners and investors a starting point to monitor their business’s worth. Learn more and get started below.

Methodology & Limiting Conditions

Stick value is defined as fair market value assuming the station is a start-up on the valuation date. A stick value estimate is derived by estimating a station’s ability to serve its market based on its signal coverage. This approach eliminates factors unique to the operation of the station, including its format and historical financial performance. The TV Stick Value Calculator provides an estimated stick value range based on the best available recent sales data of stick tv stations (a market approach) as of the specified valuation date. When performing a radio stick value calculator, BIA does not interview the owner and/or operator of the subject station in connection with this assignment, review the station’s financial statements, or perform a discounted cash flow analysis (DCF, an income approach).

The results of the TV Stick Value Calculator do not represent a full and complete fair market valuation and BIA does not recommend that they be relied upon for financing, financial reporting or tax purposes. The result is a starting point in estimating the stick value of the subject station. It does not consider all of the many market and competitive factors that can influence the actual price paid for a tv station.