Executive Insights for Strategic M&A Activities in the TV Market
As the FCC reviews regulations for broadcasters, BIA has developed a resource to aid with business tasks related to mergers and acquisitions: TV M&A: Ownership and Market Profiles.
Drawing on decades of BIA’s investment banking and valuation experience, these profiles are crafted to make it easier to spot, assess, and act on opportunities. They offer crucial data for market analysis and informed decision-making, including acquisitions, duopolies, and market swaps.
Description of the Profiles
Providing a comprehensive overview of ownership and of all 210 television markets and detailed profiles of individual stations within each local market, the profiles look at the opportunities from two perspectives.
TV M&A: Market Profile
The TV M&A: Market Profile examines the competitive dynamics within individual television markets, providing a clear picture of the relative strengths of the different stations from a group ownership’s perspective.
Content in this profile includes:
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- Television market list sorted by rank
- Revenue summaries (TV OTA, TV Digital, Cable, and CTV/OTT) by market, owners, and stations
- Calculation of each station’s share of revenue within its local market
- Calculation of share of market video advertising and total local advertising
- Identification of key owners in each market
TV M&A: Ownership Profile
The TV M&A: Ownership Profile summarizes ownership, with particular attention to the revenue size and markets for the largest and most influential groups.
Content in this profile includes:
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- Owner list and summaries
- Historic market summary by owner
- 2024 market summaries
- Revenue summaries by owners and stations.
Each profile is provided in an Excel file format with user-friendly links to navigate between different worksheets.
Applications of the Guide for M&A
Together, these profiles provide vital insights for those involved in M&A, helping to identify key assets and counterparties during this active deal-making period.
Identify opportunities for acquisitions and swaps: Examine the specific dynamics of local television markets to enhance acquisition strategies and negotiations, ensuring that decisions align with growth objectives.
Conduct research and analysis: Investigate a group’s offers, market positions and revenue trends over the past three years.
Perform competitive analysis: Obtain essential market insights for informed revenue analysis decisions.
Make decisions based on data: Access reliable, detailed data to develop strategies that maximize potential returns and minimize risks associated with investments.
Support ongoing evaluations. Beyond acquisitions, this data can be used in conjunction with the BIA staff for appraisals, market studies, competitive analysis, and strategic planning to support a wide range of business objectives.
BIA Forecast Data and FCC Data Included in the Profiles
The profiles integrate BIA’s proprietary advertising revenue forecast* and television data along with FCC data to enable faster analysis.
Highlights include:
- Revenue data for TV Over-the-Air (OTA), TV Digital, retransmission revenue, and Connected Television (CTV)/Over-the-Top (OTT) for 2022-2025.
- BIA’s new Local Video Advertising Forecast (Broadcast, Cable, and CTV), which delivers a precise view of the competitive Local Video market. This information is also effective in conveying an accurate picture of the market to both industry insiders and external stakeholders.
- Share of Video and Share of Local Advertising to provide valuable insights into the performance (and opportunity) for each station.
- Year-over-year revenue growth rates for stations.
- Revenue by population coverage.
Differences from Other BIA Resources
The Profiles consolidate data from various BIA resources, including MEDIA Access Pro™ database, BIA ADVantage, and the Investing In® Market and Ownership Reports. This compilation streamlines access to critical information for M&A activities, eliminating the need to search multiple sources. While not providing the expanded look at historic and forecasted local advertising contained in their BIA ADVantage platform, the Profiles do represent quick, valuable resources to see what happened in recent years in a given market or for a group.
Access or Purchasing the Profiles
The Profiles encompass all local television markets and can be accessed individually or as a complete set. If you’re interested in only one or two specific local markets or a group(s), we can provide those upon request.
Current BIA clients should email us at info@bia.com to discuss the Profiles. If you are not a BIA client and wish to purchase, please contact us at sales@bia.com.
