by BIA Advisory Group | Apr 14, 2016 | Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code — borrowing from the session’s title — some...
by BIA Advisory Group | Apr 13, 2016 | BIA, Blog, Conferences
What are best practices in today’s Local Commerce Universe? What are lessons in helping local businesses acquire and retain customers, especially in today’s evolving multi-screen world? We want to hear from you. During next month’s BIA/Kelsey ENGAGE,...
by BIA Advisory Group | Apr 13, 2016 | BIA, Blog, Conferences
Innovation, execution and re-invention are some of the common themes among the headline speakers at BIA/Kelsey’s upcoming ENGAGE conference in Austin, Texas. ENGAGE runs from May 16-18 at the Austin Hilton. Opening headliner (May 17) Steven Johnson is a leading...
by BIA Advisory Group | Apr 6, 2016 | BIA, Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways during the kickoff panel of the recent BIA/Kelsey BRANDS. But in this quickly changing world, many longstanding brand goals persist....
by BIA Advisory Group | Apr 4, 2016 | BIA, Blog, Conferences
YP, despite the Yellow Pages heritage still evident in its name, now regards itself as being in the same competitive set as large audience generators like Facebook and Google. David Lebow, YP’s chief revenue office made this point during a fireside chat at...
by BIA Advisory Group | Mar 29, 2016 | BIA, Blog, Conferences
Location targeted mobile marketing is growing in adoption and excitement among brands. But… most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. Following our coverage of the session...
