by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
by Rick Ducey | Mar 2, 2016 | BIA, Blog, Conferences
How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in 2016. The technology, data, and...
by BIA Advisory Group | Mar 1, 2016 | BIA, Blog, Conferences
The first part of the day at BIA/Kelsey Seattle|NOW focused on the technical and creative opportunities emerging from deep customer and logistical insights which are now available to virtually any business that dares to change. The challenge is change, our speakers,...
by BIA Advisory Group | Mar 1, 2016 | BIA, Blog, Conferences, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by BIA Advisory Group | Feb 29, 2016 | BIA, Blog, Conferences
Best selling author Steven Johnson will open BIA/Kelsey’s upcoming ENGAGE event with a look at what sets true innovators apart from mere mortals. Johnson’s headline talk will be an appropriate kick off for ENGAGE, which takes place May 16-18 in Austin, TX,...
by BIA Advisory Group | Feb 25, 2016 | BIA, Blog, Conferences, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
