by MacKenzie Lovings | Jun 28, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the economy noting changes affecting spend. This year, a couple of major issues...
by MacKenzie Lovings | Jun 21, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses...
by Leyla Chatti | Jun 1, 2023 | BIA, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
The pandemic shook the world and affected many business verticals, disrupted economies and reshaped industries. As governments imposed strict lockdowns, businesses faced a multitude of challenges, with issues like supply chain delays, rising interest rates, employment...
by Suzanne Ackley | May 9, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
Recently, we released our annual list with the Top 10 Radio Stations by over-the-air revenue. Now, let’s look through the filter of radio station owners and see who made it onto the top billing list for 2022. First, it’s worth pointing out that the top...
by Suzanne Ackley | May 4, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
In an announcement that should surprise no one in the radio industry, BIA today announced that Hubbard Radio, LLC’s WTOP-FM in Washington, DC continued its winning streak in 2022 and was once again the top-billing radio station. If you’re keeping count,...
by Suzanne Ackley | Feb 13, 2023 | BIA, Blog, Local Advertising Forecast, Verticals
Inventory is finally getting back to normal, and dealerships finally have cars to sell. Does that mean automotive ad spending is bouncing back? Not so fast. Now that the supply problem is abating, demand is becoming a problem for very real reasons. Interest rates are...
