by Mark Dugan | Sep 30, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising
Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from the...
by Suzanne Ackley | Feb 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Law Offices and Attorneys Are Increasing Spend on Mobile Ads by 20% in 2020 Over $4.7 billion is spent by Legal Services (law offices and attorneys) in local advertising this year. This is up from nearly $4.6 billion in local ad spend in 2019. While traditional media...
by Celine Matthiessen | Dec 10, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers....
by Celine Matthiessen | Jul 23, 2019 | BIA, Blog, Local Advertising Forecast
Podcast’s growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019 growing to $1B by 2021. BIA’s updated U.S. Local Advertising Forecast projects...
by Celine Matthiessen | May 22, 2019 | BIA, Blog, SAM
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with...
